![]() ![]() After realizing that this approach wasn’t suitable for its audience, the company pared down feature development and focused on customer feedback. One noteworthy example is IMVU, a virtual world platform that initially launched with a complex product. Ries uses a number of case studies to illustrate his points. Startups need to adapt to change and the pivot is one of the most empowering tools at their disposal. The book further highlights the importance of measuring progress by instituting actionable metrics rather than vanity metrics, which only give an illusion of progress. ![]() This allows startups to test their assumptions and make changes based on feedback before investing too much time and resources. ![]() One of the unique features of the book is the concept of the Minimum Viable Product (MVP), which involves launching a product with the minimum features required to satisfy early customers. In essence, the book teaches the reader how to launch a successful startup using a scientific approach rather than a traditional one. The Lean Startup by Eric Ries is a revolutionary book for any budding entrepreneur or anyone who is interested in startups. ![]()
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